MILAN INTERRUPTED - nss magazine Digital Cover N.04
After exploring the future of fashion, nss magazine looks towards attempting to forecast a future for the city of Milan
Milan is going through a peculiar moment in its history: the city seems suspended between a recent past of urban and social development of the future that was meant to continue growing despite an unprecedented present created by the pandemic.
The pace at which the city has grown has touched the limit of a burn out - there has been no special weeks, or events - also doubling is the mechanisms of the fashion industry still constrained by cycles not suitable for a bulimic trend context. The model that has guided the growth of Milan is based on the physical connection between people and spaces, between public institutions and brands. From apertivi to club life, to events, brunches and chats, Milan has based its growth on the intersection of ideas, projects and visions. At the same time, the pandemic and the lockdown have highlighted the limits of this metropolitan urban model, pushing urban planners to reimagine the balance between public and private spaces and consequently the rhythm of life in the city.
The main variables of the model are the basic components of space and time. For this reason, photographer Michele Foti took the reality of Milan’s suspension, by capturing the essence of the moment through a delicate play of lights, spaces and character. Despite the economic damage, many industries - fashion among one of them - are taking advantage of the pandemic to correct their past mistakes and distortions that the fast pace of the pre-pandemic life had crystallized. Similarly, Milan has the opportunity to seize this moment of suspension to understand where the city can start again, following the same virtuous model of intertwining ideas, industries and people that made it the city it is today.
At beginning of a new lighter lockdown, nss magazine asked a series of creative industry professionals their opinions of where and how they believe Milan can restart. Each of their opinions can be found on a map of the city below, each of which are positioned in accordance to the places from which they believe the city can restart.
Credits
Art Direction @Vincenzo SchioppaPhotography @inneromodoPhotography Assistant @Alessandro BiasottoVisual Direction @Layuhl JangStyling @ElisaVotoStyling Assistant @Fabio PrincigalloCasting @streetpeoplecasting Grooming @Simona Parrella Thanks to: @Skyline_Milan and @residenzalocationCreative Direction and Production @nssfactory
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21 October 2020 at 15:00